Food & Beverages Division at Organic Life Est. attracts huge visitors at Jeddah, Riyadh expos
The participation in the two leading exhibitions was part of the Jeddah-based company’s “diligent and continuous marketing campaign” to create brand awareness for “Caykur” and “DIDI” fresh (iced) tea.
“At Foodex Saudi 2017, we were honored by the visit of the chief guest, Prince Abdullah bin Saud bin Mohammed Al-Saud, head of the tourism and entertainment committee at the Jeddah Chamber of Commerce and Industry, to our booths for ‘Caykur Tea’ and ‘Marmarabirlik’ olives. The prince was kind enough to taste the freshly brewed Turkish tea when offered by our Managing Director Aziz Khan,” said Khan Wajid Ali, sales director, Organic Life Est.
“To make the trade visitors from different segments of the market and end-users from all walks of life taste and experience the uniqueness and flavors, we conducted free tasting and sampling sessions for the refreshing traditionally brewed ‘Turkish Tea’ varieties as well as the ‘DIDI’ fresh tea,” said Wajid Ali. “The response was overwhelming from both trade visitors and end-users,” he added.
At the Foodex Saudi in Jeddah, Organic Life Est. also launched and added yet another premium Turkish brand, “Marmarabirlik” for olives, olive oils and olive pastes. “Marmarabirlik is a leading olives and olive oil cultivator and manufacturer from Turkey,” said Wajid Ali. “Products include green and black olives, olive oils and olive pastes/pickles in different packing sizes (tins/glass bottles/vacuum packs) — and is sought after and exported to more than 78 countries worldwide.”
He praised the personal efforts of owner and Managing Director Aziz Khan in providing healthy and premium Turkish brands to meet the needs of the Saudi consumers and diners. “This is yet another feather in the cap of Organic Life Est. which has become the face and brand ambassador for premium Turkish brands in Saudi Arabia,” he added.
Source: Arab News
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