Saudi Arabia to be the top regional performer over the next five years, within the snacks and confectionery.
We expect Saudi Arabia to be the top
regional performer over the next five years, within the snacks and
confectionery categories. We forecast confectionery value sales (local
currency) to grow at a compound annual rate of 6.5% over 2013 - 2018. Although
Saudi Arabia has lower disposable incomes compared with its regional peers, the
country offers the largest consumer base within the region, with a population
of almost 30 mn. In addition, almost 45% of the country's population is below
the age of 25. This demographic group is seen as more receptive to new and
innovative products, creating opportunities for snacks and confectionery
producers. Lastly, Saudi Arabia has one of the highest per capital sugar
consumption in the world, which illustrates a developed taste for sweet
products; therefore we view a positive outlook for confectionery and snacks
products.
Source: bmiresearch